Surf Fever in Peru

From the New York Times:

Despite having monster swells on par with those that hit Hawaii’s legendary northern shores, Peru isn’t known as a surfing destination, except perhaps by a small band of jet-setting surfers for whom no wave is beyond reach.

That is, unless you happen to be one of the approximately 28 million inhabitants of Peru, South America’s third-largest country in area. Then you know very well that surfing has swept the nation recently in a pop cultural frenzy. On the wide boulevards of Lima, billboards are covered with the fresh-faced ranks of Peruvian surfers endorsing cellphones, beer and soft drinks. Surfing contests are all the rage. And to the south, where the waves are even bigger, physical attributes like pumped-up lungs, buff shoulders and sun-bleached hair seem to be bred into the local DNA.

Peru’s love affair with surfing actually dates back to the 1940s, when the playboy socialite Carlos Dogny returned from Hawaii with a shiny wooden board given to him by Duke Kahanamoku, considered the godfather of modern surfing. In 1942, Mr. Dogny founded the elite Waikiki Surf Club in Miraflores, a ritzy suburb on the southern outskirts of Lima, where Peru’s ruling families rode the swells and got tipsy in the clubhouse on pisco sours. (The club still employs “board boys” who rush to the water’s edge to carry and wax members’ boards when they’re done with a session.)