Former Republican strategist, Matthew Dowd, offered Sarah Palin some tips towards winning support for at 2012 presidential bid in a Washington Post op-ed piece today. Ready for this?
-- Quality over quantity. You don't need to "tweet" quite so much. You don't need to be at countless rallies and photo ops. Instead, seek out substantive platforms where you can relate to people in a thoughtful, measured way...
-- Hope and fear. To be elected president, a candidate has to understand voters' fears but appeal to their hopes. Ronald Reagan (and Bill Clinton) knew this very well....
-- Reagan is the past. While Reagan is a beloved president who did much for this country, folks want to look to the future and believe in a new brand of leader...
-- Use humor. In responding to controversy, bad press and negative occurrences in general, learn to let it slide off of you with a knowing smile. Maybe even use some self-deprecation...
-- Think accountability... Americans want presidents who accept blame when things go wrong. They are tired of their leaders and institutions not admitting mistakes, learning from errors and making improvements.
Really? Not a whit about becoming knowledgeable on the issues or offering proactive solutions to problems? I actually agree with Dowd on a couple of these, specifically about the Republicans needing to move beyond Reagan and his much needed call for some Palin accountability. In all seriousness, I would offer her a couple more:
-- As soon as possible, pick an issue and become an expert on it. The issue should be one you can match up to a world view and set of principles.
-- Remember that it's about the long game. Accept that most Americans now think you're a lightweight bag of wind. Demanding that everyone take you seriously now only demonstrates you're delusional.
-- Please try to remember you're not being judged by the number of words you say, but what you say.
-- Try some honesty. Want to debate the health care reform bill? Fine - talk and write about how and why you feel the free market is a better way to approach reform. Give some well thought out examples of how costs can be reduced. Don't just parrot Glenn Beck and make up stupid shit like death panels. You'll never get credibility doing dumb stuff like that.
Not that I think she would take any of that seriously. Palin has demonstrated no willingness to work hard for anything, from her governorship to even "writing" a memoir.
That a big time Republican strategist like Matthew Dowd thinks that with just a little tweaking Sarah Palin can be a presidential candidate says volumes about the vacuum in the GOP and the kind of faith Dowd has in the intelligence of American voters.
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